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Why you should care about green technology

4 minute read

Jen Clewley

March 25th, 2024

Why you should care about green technology

4 minute read

Jen Clewley

March 25th, 2024

As organisations worldwide become more aware of their environmental impact, the concept of green technology has emerged as a simple way to make a big difference. But what exactly is green technology, and what does it mean for your organisation?

What is green technology?

Green technology refers to the practice of implementing environmentally friendly IT solutions, hardware, and managed services. From reducing energy consumption to minimising electronic waste, green technology promotes sustainability and aims to mitigate the carbon footprint of organisations that utilise modern technology. By leveraging the principles of green technology, organisations not only contribute to a healthier planet but also unlock several benefits.

From the importance of reducing energy consumption to the financial and reputational advantages associated with eco-friendly initiatives, there are several advantages of embracing green technology practices.

Why is green technology so important?

The rapid growth of the IT industry has contributed to environmental challenges. As the demand for technology increases, so does the consumption of energy and resources. The production, use, and disposal of electronic devices and solutions all have a significant impact on the environment.

One of the major environmental concerns associated with IT is energy consumption. Data centres, which house numerous servers and computing equipment, require substantial amounts of electricity and water to operate effectively. This constant demand for power contributes to greenhouse gas emissions and speeds up climate change.

E-waste is also an increasing contributor to climate change, with results highlighting that by repurposing existing devices rather than purchasing new computers reduces carbon footprint by 60%. Organisations use, store, and keep an unnecessary number of devices. Not only does the use of these devices use vital power, but the disposal of them can also massively damage the environment. The consumable nature of today’s technology is unhealthy, and something we need to tackle by creating longer-lasting technology and increasing the availability and awareness of sustainable disposal methods.

Benefits of implementing green technology practices

Implementing green technology practices offers numerous benefits for organisations:

  • Cost savings: by optimising energy consumption and reducing waste, organisations can lower their utility bills and operational expenses. Energy-efficient hardware and software solutions, such as power-saving processors and automated shutdown mechanisms, can significantly reduce energy consumption without sacrificing performance
  • Improve operational efficiency: virtualisation and cloud computing, for example, allow businesses to consolidate their IT infrastructure, resulting in reduced hardware requirements and increased resource utilisation. This not only reduces energy consumption but also streamlines maintenance and management processes.
  • Improve reputation: as consumers become more environmentally conscious, they are increasingly inclined to support organisations that demonstrate a commitment to sustainability. By promoting eco-friendly initiatives and highlighting green technology practices, organisations can attract environmentally-aware customers and differentiate themselves from competitors
  • Better decision making: increasing the awareness of sustainable IT practises leads to improved monitoring and decision making processes, leading to unexpected benefits

The benefits of implementing green technology practices go beyond financial savings. By adopting sustainable measures, your organisation will position yourself as a responsible business and contribute to a greener future.

Green technology strategies

To embrace green technology, organisations can adopt various strategies and initiatives that promote sustainability throughout their IT operations. Here are some key strategies to consider:

Energy-efficient solutions

Investing in energy-efficient hardware and software is a crucial step towards reducing energy consumption. This includes selecting computers, servers, and other IT equipment that have earned energy efficiency certifications. Additionally, optimising software settings and implementing power management features can further contribute to energy savings.

Virtualisation and cloud computing for green technology

Virtualisation allows businesses to run multiple virtual servers on a single physical server, reducing the overall hardware footprint. By consolidating servers, businesses can lower energy consumption, cooling requirements, and physical space requirements. Cloud computing, on the other hand, enables businesses to access computing resources on-demand, eliminating the need for extensive on-premises infrastructure.

Data centre optimisation for energy savings

Data centres are notorious for their energy consumption. Implementing energy-efficient cooling systems, optimising airflow management, and adopting advanced power distribution techniques can significantly reduce the carbon footprint of data centres. Additionally, migrating workloads to low carbon intensity regions and storage systems can further contribute to energy savings.

Circular economy principals

With the dangerous implications of e-waste, it’s important to consider procurement with repairing and rebuilding of devices. Instead of buying new hardware, consider extending the lifespan of current devices by repairing and maintaining them. It’s important to be aware of the lifecycle of devices, and the amount of carbon emissions that happen at each stage of development, from manufacturing to end of life. A significant amount of device-related carbon emissions are generated in the manufacturing stage, therefore the more years you can use a device, the less annual carbon emissions. By extending a devices use from three years to five years means a reduction of one device every ten years.

By implementing these strategies, businesses can significantly reduce their environmental impact and reap the benefits of green technology.

Green technology is not just a passing trend; it is a necessity for a sustainable future. It’s vital for organisations like yours to prioritise green technology practices and pave the way for a greener, more sustainable world. Together, we can make a difference.

How to implement green technology

Get in touch with our sustainability specialists to explore how to make your IT practises more sustainable.

Headshot of Jennifer Clewley

About the author

Jen Clewley has worked in our Cloud and AI Solutions team since 2021 and specialises in Sustainability. She is responsible for delivering initiatives that help to reduce the carbon emissions of IT services and also leading on our social value programme delivering a positive impact in the communities in which we work. Jen has a wealth of experience from local government and the private sector to help organisations work towards sustainable and responsible IT services. She is outcome driven, delivering projects with strong stakeholder engagement to overcome challenges, while improving and enhancing services delivered by our customers.