Cloud marketplaces: the best route to IT procurement?
4 minute read
Kelsey Smith
February 27th, 2025
IT procurement has come a long way from traditional methods involving lengthy contracts and time-consuming vendor management. Today, organisations are looking for faster, cost-effective solutions to acquire the technology they need.
This shift has led to the rise of cloud marketplaces, which streamline procurement by providing a digital platform for organisations to browse, compare, and purchase IT solutions easily. But why should you consider utilising cloud marketplaces, like Azure Marketplace and AWS Marketplace in your procurement strategies?
The benefits of cloud marketplaces for IT procurement
Simplified IT procurement strategy
Cloud marketplaces take the complexity out of IT procurement. Instead of dealing with multiple vendors and contracts, organisations centralise purchases through a single, trusted platform. This approach improves efficiency, reduces administrative overhead, and provides operational and governance control.
Access to more
Cloud marketplaces offer the ability to review a digital catalogue of pre-certified solutions. Licensing models and product details are readily available, and the ability to test the waters through proof of concepts, supports with decreasing time to value, and increasing innovation.
Optimise costs and stay in budget
IT procurement best practices emphasise cost control, and cloud marketplaces support this by offering various pricing models, including pay-as-you-go and subscription-based plans. Cloud marketplace budget features often include:
- Real time spend tracking
- Cost optimisation based on usage
- Discounted, customised private offers
Faster integration
With cloud marketplaces, unnecessary contract negotiations and admin time is reduced, making purchasing and deployment happen almost instantly. IT teams can quickly procure and integrate new software, reducing downtime and accelerating digital transformation efforts.
Most cloud marketplace solutions also come pre-configured for seamless integration with existing cloud environments, ensuring a smooth implementation.
How do cloud marketplaces actually work?
Cloud marketplaces act as an online shop for variety of solutions, such as virtual machines, SaaS applications, and development tools.
There are several cloud marketplaces out there, namely Azure Marketplace and AWS Marketplace.
Hear about the best route to IT procurement from the specialists
Join us for our webinar on Wednesday 12th March to explore what’s possible through cloud marketplaces and how they provide streamlined IT procurement for your organisation.
Our Marketplace Specialist, Maddie, and Vendor Alliance Manager, Jonny, will cover…
- Addressing today’s IT procurement challenges
- What’s possible with cloud marketplaces?
- The benefits of cloud marketplaces
- Taking the first steps to simplified IT procurement
- Q&A
Ready to explore cloud marketplaces for your organisation? Chat to a specialist now.
Get in touch
About the author
Kelsey joined Phoenix in late 2022 as the Content and Social Media Apprentice, moving into Content Executive in 2024 after working closely with the Marketing Team to develop her skills in digital marketing. Kelsey’s passion lies in content creation, which is reflected in her contributions across all areas of the business, from external and internal campaigns to our social media accounts.
Kelsey is not only keen to learn about marketing, but also the challenges organisations face and how Phoenix helps them overcome these.