Microsoft ethical AI

Ensure fairness, transparency, accountability, privacy, and security in your AI development.

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Microsoft’s is committed to developing and deploying artificial intelligence (AI) technologies in an ethical and responsible manner.

This includes ensuring that AI systems are designed, developed, and used in ways that prioritise fairness, transparency, accountability, privacy, and security. Microsoft’s approach to ethical AI encompasses several key principles:

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Fairness:

ensuring that AI systems do not discriminate against individuals or groups based on factors such as race, gender, age, or socio-economic status

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Transparency:

providing clear explanations of how AI systems work and the data they use to make decisions, enabling users to understand and trust the technology

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Accountability:

holding individuals and organisations responsible for the design, development, and deployment of AI systems, including mechanisms for addressing errors or biases

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Privacy:

respecting individuals’ privacy rights and protecting their personal data when collecting, storing, and processing information for AI purposes

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Security:

implementing robust security measures to protect AI systems from unauthorised access, tampering, or exploitation

Microsoft integrates these principles into its AI research, product development, and customer engagements, aiming to build trust and advance the responsible use of AI technology across industries and applications.

This includes offering tools and resources for developers and organisations to incorporate ethical AI practices into their own projects and operations.

Implement responsible AI, your way

Responsible AI is a way of evaluating, creating, and using AI systems in a secure, reliable, and moral way.

The Responsible AI Toolbox from Microsoft is a set of interconnected tools and features to help implement responsible AI in reality. With the abilities of this toolbox, you can test your models and make decisions for your users, quicker and easier.

Discover the Responsible AI Toolbox

Microsoft ethical AI FAQs

Microsoft created a Responsible AI Standard. It’s a set of guidelines for making AI systems that follow six principles: fairness, reliability and safety, privacy and security, inclusiveness, transparency, and accountability.

Using AI to enable the world

To discuss your own use cases or explore how Phoenix and Microsoft are fostering collaboration and helping everyone use AI responsibly, book a call with one of our Microsoft AI Specialists today.

You can also email us at [email protected] or call 01904 562200 – whatever works best for you.